Character comes first
Illustrated personalities and bold type make the three sauces recognisable, memorable and easy to tell apart.
Pep Pals
A little flavour. A lot of personality.
Visit live site ↗The project
A brand with character, on and off the screen.
We brought Pep Pals to life through its brand identity and website. Three sauces become three distinct personalities, connected by playful lettering, punchy colour and character-led packaging. The website carries that same energy into flavour exploration, product interactions and recipe discovery.
COME ON IN.
Interactive preview
FIND YOUR PAL.
Interactive preview
We designed this typeface exclusively for Pep Pals.
What makes it work.
A clear way to shop
Flavour notes, heat levels and food pairings sit beside the products, with quantity and bag controls close at hand.
From bottle to table
Recipes extend the experience beyond the product, showing how the sauces fit into everyday meals.
The brand, out in the world.
GOODFOOD.
Photo 1 of 3: Mango Mayhem, in good company.
Visual language
Bold colour. Clear personality.
Orange, cream and dark ink give the illustrations a strong stage. Colour and character help organise the product world.
Orange
Cream
Ink